I passed the Inbound Marketing Certification Exam

A few weeks ago I let everyone know I was studying for a certification exam on Inbound Marketing. Well, I took the test and… I passed! Yup, I still can learn something at this old age. The class consisted of 15 hours of on-line instruction and then a fairly tough exam of 50 questions. I’m happy to report I got a 90 and this shiny certificate:

Okay, so you’re probably asking what the heck Inbound Marketing is and what does it have to do with digital scrapbooking? Inbound Marketing recognizes that fundamental change we have all undertaken in the last years – that we no longer want marketing and advertising messages ‘pushed” onto us through traditional Outbound Marketing media like radio, TV and print. (Sound like you? See, and you didn’t know you had fundamentally changed either!) Inbound Marketing is the practice of “pulling” interested consumers to your website who want to know about your company and product and have an interest in what you have to say. Inbound Marketing uses tools like Search Engine Optimization (make sure when some one searches for what you offer you get found), blogging about information relevant to your customers (and not constantly blogging about your product) and using the new social media tools like Twitter, Facebook and LinkedIn to engage in a two-way conversation with your potential customers.

This is what Jenn and I are doing at Scrappers Workshop (we hope!) – offering great, useful information and tips through our blog, provide a place to feel welcome and part of our family of digital scrapbookers through our forum, gallery, Twitter followers and Facebook pages, and offering classes to get you started in digital scrapbooking or to improve your skills and make you better.

I’m glad I did it; I learned a lot, improved my knowledge of subjects I had already known about, and stretched myself to tackle a challenging subject. And I’m willing to share this new knowledge with any of you.

Other posts you will enjoy:

1. No Foto Friday – Stan is studying Yup, I’m back at school. I am currently going through an on-line university on Inbound Marketing offered by HubSpot.com. If (no, WHEN) I pass the exam, I will be proficient in Inbound Marketing principals and best...